Archive for category Brand Management
Why Organizations Need Online Philosophy and Have a Social Media Policy
Posted by admin in Brand Management, HR Operations, Social Web on September 3, 2010
About a week ago, I gave a talk to delegates of the 4th HR Philippines National Convention about HR’s Role in the Social Media era. I shared with them a framework or template that they can follow to make their company culture and structure social…
Is Tumblr The Next Facebook?
Posted by Sonnie in Brand Management on June 3, 2010
Once upon a time, MySpace ruled the socialsphere, then comes Friendster who rocked the Philippines for several years. But these two social networking sites, are now considered “jurassic” by mainstream social networkers, at least in the Mani…
You 2.0 [2]: Online Reputation and Privacy Settings
Posted by Sonnie in Brand Management, Social Web on February 19, 2010
On my last post, for the benefit of new subscribers, we made a step backward by reviewing web 2.0. On this issue, allow me to discuss online reputation and responsible use of digital media. In one fora, someone asked, “sir, what is an online re…
You 2.0 [1]: Web 2.0 and Personal Branding
Posted by Sonnie in Brand Management, Social Web on January 23, 2010
I have discussed on my previous posts how web 2.0 can enhance your personal brand, it helped me, and I firmly believe it can help you too =D If you missed those posts, below are a few for your reading pleasure: Social Media and Personal Branding Get Hi…
Spamming And Personal Branding
Posted by Sonnie in Brand Management on November 17, 2009
One of the tips I am hearing from so called “personal branding gurus” to enhance your brand is to assert your expertise on people. Promoting yourself, so to speak. While this is not necessarily bad, one must take extra precaution because to…
Are You A Commodity Or Brand?
Posted by Sonnie in Brand Management on July 26, 2009
Are you a brand or a commodity?
I came across an article at Inquirer.net written by Karen de Asis about commodities and brands. While it talks about products and services, I would like to explore how it can be applied in Personal Branding
Marketi…
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